Truly operational ICP definition makes you uncomfortable and risky. And that's what you should aim for. It's common knowledge that, for companies to succeed, you need to have a clear Ideal Customer Profile (ICP). That's why most companies have it documented somewhere. They have
Having worked for 2 years in a bootstrapped SaaS, this is what I recommend founders in their early stage Hiring your first few employees is hard, including hiring your first marketer. Marketing has become hyper-specialized, packed with acronyms, tools, and tactics that can feel foreign and overwhelming for non-
Every metric the calculator uses, what it means, and why it matters for bootstrapped SaaS at its pre-scale phase A Short Story on Why I built this In May 2024 I joined a bootstrapped B2B SaaS company as CMO. The mandate was clear: help the company reach €2M ARR.
Why better marketing sometimes reveals a problem good marketing simply cannot fix — and what to do about it There's a moment that happens in almost every bootstrapped SaaS company, and almost no one talks about it honestly. Marketing starts working. Traffic stabilizes. Conversion improves. The right users show
How to know if you're growing or just running in place There's a version of growth that looks fine from the outside and feels broken from the inside. * MRR is moving, slowly but moving. * New customers are coming in every month. The team is busy. * The
Why the phase most founders try to rush through is the one that determines everything that comes after Pre-scale is one of those terms everyone uses and almost nobody defines. It's treated as a polite way of saying "early." Or sometimes a softer way of
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